The adoption is increasing of ready-to-eat food products. It is owing to their longer shelf life, and the space across the retail shelves is increasing for the dehydrated vegetables. The drying technologies advent has now made it possible to manufacture the dehydrated vegetables in less time. The advantage is retaining in vegetables the original nutrient value. It fuels the demand in the dehydrated vegetable market.

The scope for dehydrated vegetables in the processed food industry

The urban centers have challenging work environments resulting in more work time, thereby making it difficult for customers to spend time cooking food at home. The lifestyle is hectic, and it compels consumers to choose ready-to-eat and packaged meals. The dehydrated vegetables facilitate customers to enjoy tasty foods, and the preparation time is less. Besides, the dehydrated vegetables are in an array of varieties, presenting consumers with continuous choices.

Consumers are looking out for convenient, reasonably priced, and tasty food products to suit their speedy lifestyle, thereby providing abundant opportunities for growth for the manufacturers of dehydrated vegetable products.


The study insight

In the recent ESOMAR study, certified for market research and future market insights, the offers insights are the key factors driving the dehydrated vegetable market demand. The research report tracks the dehydrated vegetable market, and has globally attained a valuation in 2018 of US$ 54,241.9 million. According to FMI, there is a growth of 4.8% CAGR in the dehydrated vegetable market between 2016 and 2020. The dehydrated global vegetable market is approximated to surpass the US $90,636.0 million value by 2028-end. FMI forecasts between 2021 and 2031 for the market to exhibit an 8.3% CAGR, steered by the new launches increasing within the category.

The dehydrated vegetable market outlook

In the past, companies are motivated to produce dehydrated vegetables having certain claims, accreditations, and labeling. The labeling shows the right products, and it goes a long way in creating confidence. It cements the trust in the consumer's mind and paves the global clean label movement where the manufacturers of the dehydrated fruits and vegetable industry develop brand trust. The mandate regulations across some countries for clean label packaging with the ingredients information, processing methods, and sourcing has helped create transparency across the food chain. Thus, the companies focus on creating a positive image in the market about their products.

The surplus demand for healthy food products among consumers ensures lucrative growth opportunities.  The healthy and natural food ingredients increasing demand promotes the food manufacturers to emphasize the inclusion of dehydrated vegetables in the product line. The attraction is more in dehydrated fruits and vegetables because it retains 100% of the nutrition in the fresh vegetables and takes only half the space. This helps the manufacturers largely to transport with better convenience the food items from one place to another. Besides the transportation convenience, the dehydrated vegetables are rich in dietary fiber content and nutrients, helping the traction of market gain.


How big is the Dehydrated Vegetables Market opportunity?

Dehydrated vegetables in the U.S are insanely popular. They have made their way through hiker's packs and into bars in plenty. FMI forecasts the demand to increase in the U.S, as there are many leading players in this region. The focus on wellness and health is shifting the consumers to a healthy lifestyle.  The obesity prevalence between 2017 and 2018 was around 42.4% and is one of the main causes of chronic ailments. The rising chronic ailments are shifting focus bolstering the dehydrated vegetable sales prospects aiming for healthy food eating in the U.S.

The U.K. houses some of the leading manufacturers, and there is a rising demand for dehydrated vegetables and ultra-processed food. The diet patterns are changing gradually among consumers, yet processed food has a larger share. However, the increasing chronic ailments incidents are fulfilling the demand for dehydrated vegetables. The FMI expects the market to rise between 2021 and 2031more than 13% CAGR.

The dehydrated vegetables in at present are expected to grow at 5.9% CAGR, that is by 2031 end they account for more than US$ 8.4 Bn. The dehydrated vegetable sales in India are increasing in India as the consumer's concerns are increasing about their wellness and health.


How large is the Opportunity in India?

India’s dehydrated vegetable manufacturers are the most prominent market globally. The country houses the leading food producers, exporters, and importers in the home. FMI forecasts India to enjoy highly profitable markets as it is the 2nd largest vegetable producer in the world, after China.

The vacuum drying technique enhances the vegetable's shelf life and improves the quality of the dried vegetables. The technological advancement and new techniques introduction help dehydrate vegetables, thereby assisting in manufacturing and food products. The vacuum drying technique accounts for 2021 for 25% of the market.

India holds over 13% share in 2021, according to FMI, and estimates to increase in the coming years, thereby indicating notable scope for extension offering full support to dehydrated vegetables manufacturing companies.