Toothpaste is a consumable household product and comes either in toothpaste form as clear gels or abrasive pastes. It is an essential cosmetic product. 

Toothpaste structure

Toothpaste is classified as per its formula structure into stone powder (calcium carbonate) type toothpaste, silica gel toothpaste, aluminum hydroxide toothpaste, phosphorus calcium toothpaste, etc. The toothpaste may be divided into transparent toothpaste, white toothpaste, color bar toothpaste, non-transparent toothpaste, and so on.

The toothpaste main raw materials are:

  • Wetting excipients
  • Powdered abrasive
  • Special additives
  • Adhesive, stabilizers, 
  • Small washing foam agent
  • Purified water
  • Sweeteners
  • Flavoring agent
  • Other additives such as corrosion inhibitor, buffer, preservative.

Uses of Toothpaste

Toothpaste promotes good dental health and keeps your teeth white. There are many handy ways that the toothpaste is helpful in household tasks.

  • Cleans foggy headlights
  • Removes crayon colors from the walls
  • White sneakers
  • Clears pimples
  • Shine diamonds
  • Bid adieu to coffee and tea stains on mugs and carpets

Tooth paste is proven to reduce plaque, whiten teeth, lessen tooth sensitivity, prevents gingivitis, reduces bad breath, tartar build-up, and prevents enamel erosion.

More research is a must to prove tooth powders efficiency and any claims. Though, it is effective to control gum disease, reduce plaque, and whiten teeth.

The recommendation is to use toothpaste that bears the ADA seal of Acceptance. You may use it daily twice for brushing your teeth. Also, consider daily once flossing, and rinsing mouth once or twice a day with mouth wash and to maintain proper oral health care.

What is Tooth Powder?

Toothpowder is in use around the world for thousands of years, yet U.K and U.S. citizens may never have heard of tooth powder.   Tooth powders in 1800s, contained chalk, baking soda, or salt, and were the standard choice in India, following traditional oral health practices.

Recently, there is a surge in tooth powder. The tooth powder has now natural ingredients; it cures tooth decay, eliminates toxins, but is not proven scientifically.

The common ingredients in Tooth Powder includes

  • Activated charcoal, Baking soda, Essential oils, Coarse sea salt, Bentonite clay, Flavorings.:

Although tooth powders are not widely in use today, you can get it online or at some pharmacy or local supermarket. Travelers prefer tooth powders to pastes as it is lighter and compact. 

Toothpaste Manufacturing Business Compliance 

Licenses and permits for toothpaste manufacturing rely on the local state laws and location. Business compliance varies with each country and state. In India to start a toothpaste manufacturing business, you need:

  • A Factory license, Trade license, and GST Registration.
  • Apply for Consent to Establish and Consent to Operate from the PCB (Pollution Control Board).
  • Get ESI and EPF registration. Also apply for an ISI mark from BIS certification authority.

Raw Materials and Machinery for Tooth Paste and Powder Manufacturing:

  • Commonly required machinery includes an injection shoulder, shear mixer machine, filling machine, weighing scale, and sealing machine. A small laboratory is required for research & development purposes.
  • Common raw materials are Aluminum Lactate, Allantoin, Sodium mono fluorophosphates, Sorbitol 70%, Calcium Carbonate, Ethylvanillin, etc. Get from reliable suppliers.

Overall, the startup investment of a toothpaste and powder manufacturing business will also include the costs of space rent, manpower hiring and more. In India starting on small scale the toothpaste business as startup will cost minimum between Rs. 20 to Rs. 50 lacs.

The toothpaste and powder manufacturing process

Weighing and mixing

  • Weighing the ingredients mechanically and manually is important to assure accuracy in the proportions of the ingredients. The glycerin-water mixture is the first step.
  • All other ingredients are mixed. The vat humidity and temperature is watched closely to ascertain the mix is correct. A vat is commonly use in the toothpaste.

Filling the tubes

  • Before tube filling it passes under a vacuum or a blower assuring cleanliness. The tube is capped, keeping the opposite end open to fill the paste.
  • The tubes get filled and are sealed, receiving a code stamped of the manufacturing date.

Packaging and shipment

  • The tubes are placed in the paperboard boxes and shipped to stores and warehouses.
  • Each batch is tested for quality by the testing lab and they also check the final product.

Toothpaste and Tooth Power Industry Future Forecast 

The global market size of toothpaste in 2019 was USD 17.75 billion and is projected to reach by 2027 USD 21.99 billion, showing a 3.4% CAGR in the forecast period.

Toothpaste and Tooth Power Industry Market Outlook

The toothpaste market us expected to witness a healthy CAGR. Asia-Pacific holds a huge share in the global market. Besides the dental problems are increasing among adults and children owing to poor eating habits. It is leading to consumers looking for targeted solutions and it is accelerating further the toothpaste market, assuring a steadily growing CAGR. 

Indian Oral Hygiene Industry

Toothpaste will be one of the largest categories registering fastest growth. With the awareness rising among consumers, sensitive toothpaste segment will become an attractive segment. This segment is growing and will prove to be in high demand among the toothpaste segment in the coming three to five years.