Insect repellents serve as vital protective measures against the threat of insect-borne diseases by deterring insects from approaching or landing on the skin, clothing, or surrounding surfaces. These products typically contain active ingredients that emit scents or chemicals that insects find unappealing or confusing, thereby reducing the likelihood of insect bites. Insect repellents are commonly used against mosquitoes, ticks, flies, and other pests, providing a protective barrier that helps prevent insect-borne diseases and the discomfort caused by bites. Available in various forms such as lotions, sprays, creams, and wearable devices, these repellents offer individuals the means to enjoy outdoor activities while minimizing the risk of insect-related nuisances and health hazards.

India's mosquito repellent market, though unorganized, thrives with government campaigns promoting awareness about repellents to prevent diseases like dengue, malaria, and chikungunya.

Categorized by product type, mosquito repellents are available in various forms including coil-based, liquid/vaporizers based, aerosol/spray based, cream and lotion based, and stickers. Among these, aerosol/spray-based mosquito repellents are expected to dominate the market with the largest share during the forecast period. This dominance can be attributed to their ease of application and extensive availability across multiple platforms such as retail shops, hypermarkets, supermarkets, and online mediums.

Furthermore, the rapidly increasing prevalence of mosquito-borne diseases has led to a swift escalation in demand for repellents across the country, thus positively influencing market expansion. Additionally, the growing consumer preference for highly skin-friendly herbal sprays that offer long-lasting protection further stimulates the adoption of spray-based mosquito repellents, thereby fueling overall market growth.

Moreover, the Indian government's active efforts to spread awareness about the benefits of aerosol-based mosquito repellents in preventing diseases such as dengue, malaria, and chikungunya are expected to contribute significantly to the overall market growth through 2026. These initiatives play a crucial role in educating the public about the importance of using effective repellents to safeguard against mosquito-borne illnesses, thereby driving market demand and growth.

Mosquitoes Repellents Market Overview

The growth of the insect repellent market is being driven by rising concerns over vector-borne diseases, including malaria, dengue, and Lyme disease, due to the increasing prevalence of insect-transmitted illnesses. Additionally, the growing participation of individuals in outdoor recreational activities and travel, coupled with rapid urbanization, has heightened the risk of insect bites, thereby augmenting the demand for protective solutions such as insect repellents. Furthermore, increased awareness of the potential adverse effects of synthetic chemicals used in traditional repellents has led to a surge in the adoption of natural and eco-friendly repellent options, further propelling market growth.

Innovations in product formulation and delivery systems, such as the introduction of wearable and long-lasting repellents, have enhanced user experience and catalyzed market growth. Moreover, favorable government initiatives and public health campaigns emphasizing the importance of insect protection in disease prevention have contributed to market expansion.

The global rise in temperature, attributed to increasing levels of greenhouse gases in the atmosphere, has created optimal breeding conditions for mosquitoes, thereby increasing their activity levels. This has led to a surge in the demand for mosquito repellents, as consumers seek protection against mosquito-borne diseases. However, concerns regarding the toxicity of chemical-based mosquito repellents, such as DEET, have prompted consumers to shift towards herbal-based alternatives. The preference for herbal-based repellents, such as those containing neem or citronella oil, is expected to drive market growth in the coming years.

Despite the growing demand for mosquito repellents, the market faces challenges posed by counterfeit products containing high levels of chemical substances, which can pose serious health risks. The lack of monitoring by regulatory authorities has allowed manufacturers to produce fake products, undermining consumer trust in established brands and hampering overall market growth.

Mosquitoes are vectors for various diseases, including yellow fever, dengue, malaria, and Zika virus, which pose significant health risks worldwide. The recent spread of Zika virus in multiple countries has further propelled the demand for mosquito repellents. With malaria prevalent in 91 countries and approximately 40% of the world's population at risk, the market for mosquito repellents is driven by the increasing number of cases of mosquito-borne diseases, which contribute to millions of deaths annually.

Trends in the Mosquito Repellent Market

There is a noticeable surge in demand for spray/aerosols in the mosquito repellent market. Mosquito sprays are commonly utilized during various outdoor activities such as camping, hiking, picnics, or gardening, besides their household usage. These activities often occur in areas where mosquitoes are prevalent, and the application of mosquito spray helps create a more comfortable experience by reducing annoyance and potential health risks associated with mosquito bites. The increasing participation in such outdoor activities worldwide is a key driver behind the segment's growth in the market.

For instance, in the United States alone, more than 61 million people participated in hiking activities at least once in 2023, marking the highest figure recorded since 2010 and representing a significant growth of around 89% compared to the figure recorded in that year. Additionally, mosquito aerosols are effective in treating larger indoor spaces or outdoor areas, allowing consumers to establish a mosquito-free zone for a specific period by spraying the aerosol throughout a room or outdoor environment. This extensive coverage makes aerosols suitable for use in homes.

Furthermore, manufacturers are observed to be integrating fruity and floral fragrances into mosquito sprays, aiming to make them more pleasant to use, as many traditional mosquito repellents have a distinct and sometimes unpleasant odor due to the active ingredients used. This addition of appealing fragrances can be particularly attractive for individuals sensitive to strong chemical smells. Major players in the market are offering such products along with mosquito repellent devices to attract a broader audience.

For instance, in February 2023, Godrej Consumer Product launched a low-cost liquid mosquito repellent device and a no-gas instant mosquito-kill spray. The company introduced Goodknight Mini Liquid and HIT No-Gas Spray, claiming to provide safe and smoke-free mosquito protection accessible for lower-income consumers. Such innovative developments within the market are expected to further bolster and accelerate its growth during the forecast period. 

Natural Insect Repellent Market Outlook (2023 to 2033)

The natural insect repellent market is poised for significant growth, with an estimated value of US$ 2 billion in 2023, projected to reach US$ 4 billion by 2033. This forecast indicates a steady advancement at a compound annual growth rate (CAGR) of 7.1% over the forecast period.

Market Dynamics and Growth Factors:

The increasing adoption of natural insect repellents stems from a growing consumer emphasis on health and wellness. As individuals become more health-conscious, there's a heightened preference for products that minimize exposure to synthetic chemicals commonly found in conventional insect repellents.

Moreover, the natural insect repellent market accounts for approximately 20-25% of the global insect repellent ingredient market. This substantial share underscores the rising demand for natural alternatives, driven by concerns over the potential health risks associated with synthetic repellents.

Industry Innovations and Product Development:

In response to evolving consumer preferences, manufacturers are innovating with natural, organic, and non-inflammable formulations. These advancements aim to provide effective protection against insects while prioritizing safety and eco-friendliness. Innovative insect repellents derived from natural active ingredients offer promising solutions that are harmless to humans yet effective in repelling insects.

Product Range and Applications:

Natural insect repellents are available in various forms, including sprays/aerosols, creams, ointments, and other formulations. These products are designed to create a protective barrier against mosquitoes and other insects, minimizing the risk of disease transmission and discomfort associated with insect bites.

For home use, natural/essential oils play a crucial role in repelling pests. Lemon eucalyptus oils are particularly prominent for their insect-repelling properties, while plants such as citronella grass, lemongrass, marigold, and basil are valued for their natural repellent effects. Chrysanthemum plants are also favored by gardeners for repelling a range of pests.

Market Expansion and Opportunities:

Key market players are expanding their offerings to include natural insect repellents tailored for babies, addressing the need for gentle and safe protection. DIY solutions using essential oils are gaining popularity among consumers, offering a customizable approach to insect repellent formulation.

The market is also witnessing increased demand driven by rising disposable income, changing lifestyles, and a growing focus on research and development activities. Plant-based ingredients are gaining traction in natural insect repellent formulations, aligning with consumer preferences for eco-friendly and sustainable products.

Future Growth Prospects:

With the prevalence of mosquito-borne diseases and the increasing popularity of outdoor activities, the demand for natural insect repellents is expected to soar. Sales of natural insect repellent solutions are projected to expand at a CAGR of 7.1% from 2023 to 2033, culminating in a global market valuation of US$ 4 billion by 2033.

The natural insect repellent market presents promising opportunities for growth, driven by consumer preferences for safer and more sustainable insect protection solutions. As awareness of the benefits of natural repellents continues to rise, the market is poised to witness sustained expansion in the coming years.