Detailed Project Report on sugarcane juice outlet

SUGARCANE JUICE OUTLET
[CODE NO.3768]  


Sugarcane is the most important member of the plant kingdom with a metabolism leading to the accumulation of sucrose. It is transported as glucose and fructose within the growing plant. The crop provides the cheapest of energy-giving food.

The sugarcane belongs to the grass family. It is a perennial plant which grows from 2.5 to 4.25 meters. With sufficient care, it grows upto 7.5 meters. The diameter of steins varies from 2.5 to 8 cm. It has several joints after every few centimeters.

The names sugar and sugarcane have been derived from the Sanskrit word, Sharkara. Sugarcane is indigenous to India. It was cultivated here from the Vedic period and it is mentioned in some places in the ancient scriptures. Alexander the Great and his soldiers carried sugarcane from India to the west by about 325 BC. Sugarcane is now grown all over the world. India stands first in sugarcane cultivation, followed by Brazil, Cuba, China, Mexico, Pakistan, the U.S.A., South Africa and Columbia.

The juice is extracted from the cane by pressing it through iron rollers. It is nutritious and refreshing. It contains about 15 per cent natural sugar and is rich in organic salts and vitamins.

Originally, sugarcane was grown solely for chewing in the pacific and South Eastern Asia, a custom which has now spread throughout most of the tropics. The juice can also be used for Drinking or sweetening. In hot summer days, it forms a soothing drink. A little lime juice may be mixed in the juice to improve its flavor.



Food Value    Minerals and Vitamins    
Moisture    90.2%    Calcium    10 mg
Protein            0.1%    Phosphorus 10 mg
Fat            0.2%    Iron    1.1 mg
Minerals    0.4%        
Carbohydrates    9.1%        
            100%        
        Calorific Value – 39    


Review of Competition

Competition in the area of soft drink industry can be differentiated through test and flavors. The main categories of tests and flavors in the existing soft drink market and the existing competitors.

Competitor    Cola    Orange    Ripe Mango    Lemon    Soda    Others
Coca-Cola    √    √              √    
Pepsi    √    √    √         √    √
Pran    √    √    √              √
R C Cola    √    √    √    √         
Virgin    √    √         √    √    √
Aarong         √    √              



COST ESTIMATION


Plant Capacity                    1200 Glass/Day
Land & Building (400 sq.mt.)    Rented         
Plant & Machinery               Rs. 9.00 Lacs    
Working Capital for 3 Months     Rs. 30.00 Lacs
Total Capital Investment        Rs. 50.00 Cr
Rate of Return                    38%                   
Break Even Point             71%            



INTRODUCTION    
REVIEW OF COMPETITION    
TABLE: MARKET COMPETITION    
SWOT ANALYSIS OF THE PRODUCT IS DESCRIBED BELOW:-    
TARGET MARKETS    
POSITIONING    
STRATEGIES    
THE MAJOR MARKETING STRATEGIES ARE-    
HERE ARE SOME TIPS WHEN TRYING OUT SUGARCANE JUICE IN INDIA    
CONCEPT OF SUGARCANE JUICE OUTLET    
FEATURE OF SUGARCANE CRUSHER:    
SUGARCANE AND ITS POTENTIAL HEALTH ASPECTS    
SUGARCANE CROP AND ITS VARIOUS PRODUCTS    
HEALTH BENEFITS OF SUGARCANE JUICE    
THE HEALTH BENEFITS OF SUGARCANE INCLUDE:    
SUGARCANE OF VARIOUS VARIETIES    
THE SUGAR CANES OF VARIOUS VARIETIES ARE GROWN IN THE
FOLLOWING STATES OF INDIA VIZ:    
TABLE 1-SUGARCANE VARIETIES IN CULTIVATION OR RECOMMENDED  
FOR CULTIVATION    
PROPERTIES OF SUGARCANE JUICE    
THE REQUIREMENT OF FRESH CRUSHER JUICE    
TABLE-JUICE CONSTITUENTS OF SOME VARIETIES OF SUGARCANE    
ANALYSIS OF JUICE OF MATURE (GOOD) SUGARCANES    
COMPOSITION OF SUGAR CANE JUICE    
SOLUBLE SOLIDS OF SUGAR CANE JUICE IS CLASSIFIED AS FOLLOW    
USES & APPLICATION    
B.I.S. SPECIFICATION    
MARKET POSITION AND SCOPE OF SUGARCANE JUICE    
CFTRI TO FILE PATENT FOR BOTTLED SUGARCANE JUICE    
SUGARCANE JUICE GETS INTO PET BOTTLES    
FROM LIQUOR AND BOTTLED MANGO DRINK, TO FRESH SUGARCANE JUICE    
SUGARCANE JUICE AND JAGGERY AS HEALTH DRINK AND SWEETENER    
HARVESTING CANE FOR JAGGERY PREPARATION    
CRUSHING OF CANE AND JUICE    
CLARIFICATION AND BOILING OF JUICE    
CONCENTRATION AND CRYSTALLISATION OF SYRUP    
PRESENT MANUFACTURER/SUPPLIERS OF SUGARCANE JUICES    
MARKET OVERVIEW OF SUGARCANE JUICE    
PAKISTAN    
VIETNAM    
AFRICA    
MADAGASCAR    
SUPPLIERS OF RAW MATERIALS    
SUPPLIERS OF PLANT AND MACHINERY    


APPENDIX – A:

01.    PLANT ECONOMICS    
02.    LAND & BUILDING     
03.    PLANT AND MACHINERY    
04.    OTHER FIXED ASSESTS    
05.    FIXED CAPITAL    
06.    RAW MATERIAL    
07.    SALARY AND WAGES    
08.    UTILITIES AND OVERHEADS    
09.    TOTAL WORKING CAPITAL    
10.    TOTAL CAPITAL INVESTMENT    
11.    COST OF PRODUCTION    
12.    TURN OVER/ANNUM    
13.    BREAK EVEN POINT     
14.    RESOURCES FOR FINANCE    
15.    INSTALMENT PAYABLE IN 5 YEARS    
16.    DEPRECIATION CHART FOR 5 YEARS    
17.    PROFIT ANALYSIS FOR 5 YEARS    
18.    PROJECTED BALANCE SHEET FOR (5 YEARS)