Detailed Project Report on wellness resort

WELLNESS RESORT [3565]

The potential of wellness systems, developed through centuries of wisdom of this ancient civilization would be fully tapped. This is being done by positioning India as a centre of Ayurveda, Yoga, Sidha, Naturopathy, etc. together with the spiritual philosophy that has been integral to the Indian way of life. Ministry of Tourism has drafted guideline for wellness tourism. These guidelines address issues regarding making available quality publicity material, training and capacity building for the service providers, participation in international & domestic Wellness related events, etc. Mushrooming of wellness centers in the country have given rise to the concern for quality service. The Guideline for Accreditation of wellness centers have been developed by National Board for Accreditation of Hospitals & Healthcare Services (NABH) in consultation with AYUSH and released during the workshop on wellness tourism organized by Ministry of Tourism on 15 Feb 2011. The Ministry of Tourism has also extended its Market Development Assistance (MDA) scheme to wellness tourism service providers including accredited wellness centers. Presently the wellness centers accredited by State Tourism Departments are also eligible for the MDA. After the accreditation guidelines of NABH is in place, all wellness centers seeking MDA would be asked to be as close to the accreditation guidelines of NABH as possible. The initiative of accreditation of wellness centre by NABH and AYUSH has been greatly driven be the Ministry of Tourism as also consultation with the Wellness Tourism Service Providers, State Governments and other stakeholders. A wellness center is an establishment where healing options are available for both the mind and body. They offer conventional as well as alternative therapies. The most popular alternative therapies are naturopathy, skin care, Ayurvedic massage, spa, gym, fitness center, magneto therapy, colour therapy, acupuncture and other holistic modalities. There is a growing trend for these in India. The National Accreditation Board for Hospitals and healthcare providers (NABH) has set up guidelines to be followed to open and continue operating a wellness center1. This is of vital importance as diseases like Hepatitis B and Hepatitis C can spread in these centers. Wellness centers have now become an integral part of urban society due to integrated healthcare solutions they provide, and are a vital aspect of medical tourism. Let’s consider the things that go into making of a wellness center. Location: The location is the most important factor when looking to setup a healthcare center. A wellness center should be set up in a place where there is ease of access via transport, area is good and there is no other wellness center in the vicinity. Considering that the wellness center is majorly in demand in metro cities, finding a good location at an affordable price is a task. It should be in a residential area, with less pollution, noise and with 24 hour water and electricity supply. Licences and Insurance: The wellness center should be registered with the state and local governing bodies. Several licences like the fire licence, health licence etc are required to start a wellness center. It should be covered by adequate insurance in case of unforeseen accidents. Staff: Employing staff is a basic requirement. Trained staff, receptionist, medical assistants, nurses, cleaners, etc are the working force for implementation of ideas on a large scale. Facilities: The owner should have a clear idea of the facilities that will be provided, whether it is spa, gym, naturopathy, cosmetic parlour, massage, Ayurvedic massage, Unani , herbal medicines etc. A wellness center which is well equipped with latest technologies and equipment will attract a higher profile clientele. Practitioners: Depending upon the facilities provided, specialists from each of the respective fields need to be employed. It is important for these to train the helping staff under them. Also, there has to be good co-ordination and unity among different specialists for harmonious functioning of the center. Drainage and plumbing: Plumbing and drainage have to be well planned. A neat and clean center is necessary to provide good healthcare and remain in business. Electrical equipment: A large number of electrical equipment is required in case the set up has a spa and gym. Buying the latest machines and keeping them in good condition, day after day is vital. Good air conditioners are required to help in creating a cool atmosphere which is vital to serving clients. Electrical engineers have to be employed or kept on standby in case of problems. Licences are needed to be procured from local governing bodies for electricity meter and various electrical equipment. Water supply: A steady supply of water is required especially in cases of spas or Ayurvedic massage therapy. The necessary permissions and water licences need to be obtained from the local governing body. Fire NOC: A No Objection Certificate needs to be procured from the authorities for accreditation that the center complies to fire safety standards. Interiors: A good wellness center is primarily jugged by its cleanliness and ambience. A quiet, well furnished, visually calming and tastefully designed set up makes a lasting impression on the consumers. Finances: A considerable amount of money is required to setup a wellness center depending upon the location, facilities provided, number of specialists and staff employed. Apart from that electricity, water and maintenance bills need to be incurred and accounted for. Wellness centers which are gaining popularity in the urban cities are encouraged and supported by the government and tourism ministry alike. The wellness centers have a potential of creating 3 million jobs in our country. These centers provide mental and physical relaxation to the stressed youth of our country which makes up about 34% of the total population. The future of these wellness centers seems to be bright for owners as well as consumers.

COST ESTIMATION

Plant Capacity                                            4654166 Amount/Day  
Land & Building (30 Acres)                      Rs. 151.59 Cr
Plant & Machinery                                      Rs. 3.33 Cr
Working Capital for 3 Months                  Rs. 6.18 Cr
Total Capital Investment                          Rs. 162.46 Cr
Rate of Return                                           65%

INTRODUCTION    
SETTING ON WELLNESS CENTER    
LOCATION    
LICENCES AND INSURANCE    
STAFF    
FACILITIES    
PRACTITIONERS    
DRAINAGE AND PLUMBING    
ELECTRICAL EQUIPMENT    
WATER SUPPLY    
FIRE NOC    
INTERIORS    
FINANCES    
POPULAR WELLNESS RESORT IN INDIA    
OVERVIEW OF WELLNESS RESORT IN INDIA    
LEVERS FOR REVENUE GROWTH    
LEVERS FOR GROWTH IN PROFITABILITY    
INDUSTRY CONCERNS AND CHALLENGES    
A CALL FOR ACTION    
THE 680-720 BILLION INR WELLNESS MARKET HAS GROWN AT A RATE
   OF 18-20% OVER LAST YEAR    
HEALTH AND WELLNESS BECOMING THE NEW LUXURY ?    
SPA OVERVIEW    
HOSPITALITY INDUSTRY IN INDIA    
THE FUTURE OF HOSPITALITY SERVICES    
GOVERNMENT INITIATIVE    
LATEST INITIATIVES    
THE CONTRIBUTION OF HOSPITALITY INDUSTRY IN INDIAN ECONOMY:    
ROAD AHEAD    
MARKET OVERVIEW    
MARKET SIZE    
NATUROPATHY    
TREATMENT METHODS OF NATUROPATHY    
METHOD OF AYURVEDA TREATMENT    
THE AYURVEDIC TREATMENT METHODS INCLUDE:    
SPECIAL TREATMENT IN AYURVEDA    
ABHYANGAM    
TREATMENTS OF AYURVEDA.    
PIZHICHIL    
SHIRO VASTI    
KATIVASTI    
PODIKKIZHI    
NJAVARAKIZHI    
ANJANAM    
KARNAPOORANAM    
UDWARTANAM    
SHIRO DHARA    
KSHEERADHARA    
CHARACTERISTICS OF PANCHAKARMA THERAPY    
TYPES OF PANCHAKARMA THERAPIES    
TYPES OF MASSAGE    
METHOD OF PANCHAKARMA THERAPY    
PRADHAN KARMA (MAIN METHODS) WHICH INCLUDES:    
PASHCHAT KARMA (POST-THERAPEUTIC MEASURES) WHICH INCLUDES :    
PURVAKARMA: PRE-PURIFICATION MEASURES    
PANCHAKARMA    
VAMAN: EMESIS THERAPY    
EMETIC SUBSTANCES:    
INDICATIONS FOR VAMAN:    
CONTRA-INDICATIONS FOR VAMAN:    
VIRECHAN: PURGATION THERAPY    
VIRECHAN SUBSTANCES:    
INDICATIONS FOR VIRECHAN:    
CONTRA-INDICATIONS FOR VIRECHAN:    
BASTI: ENEMA THERAPY    
GENERAL INDICATIONS FOR BASTI:    
NASYA: NASAL ADMINISTRATION    
REGULATORY CONDITION FOR APPROVAL OF HOTEL PROJECTS    
SUPPLIERS OF RAW MATERIALS    
SUPPLIERS OF EQUIPMENTS    
AIR CONDITIONER    
KITCHEN & CATERING EQUIPMENTS    
WOOD WORKING MACHINES    
FURNITURE WOOD    
D.G. SETS    
FIRE FIGHTING EQUIPMENTS    
REFRIGERATOR


APPENDIX – A:

01.    PLANT ECONOMICS    
02.    LAND & BUILDING     
03.    PLANT AND MACHINERY    
04.    OTHER FIXED ASSESTS    
05.    FIXED CAPITAL    
06.    RAW MATERIAL    
07.    SALARY AND WAGES    
08.    UTILITIES AND OVERHEADS    
09.    TOTAL WORKING CAPITAL    
10.    TOTAL CAPITAL INVESTMENT    
11.    COST OF PRODUCTION    
12.    TURN OVER/ANNUM    
13.    BREAK EVEN POINT     
14.    RESOURCES FOR FINANCE    
15.    INSTALMENT PAYABLE IN 5 YEARS    
16.    DEPRECIATION CHART FOR 5 YEARS    
17.    PROFIT ANALYSIS FOR 5 YEARS    
18.    PROJECTED BALANCE SHEET FOR (5 YEARS)