Industry Overview
The Indian Media and Entertainment (M&E) industry is a high-growth sector supported by rising consumer demand, improving advertising revenues, increasing digitisation, and greater internet usage. The industry grew at a CAGR of 10.90 per cent from FY17-18 and was expected to grow at a CAGR of 13.10 per cent to reach Rs 2,660.20 billion (US$ 39.68 billion) by FY23 from Rs 1,436.00 billion (US$ 22.28 billion) in FY18. The sector provided employment to approximately 3.5–4 million people, including direct and indirect employment, in CY 2017.
Growth has been supported by digital advertising, print media, films, gaming, events, television, and subscription-led consumption. Newspaper readership increased significantly, while advertising revenue was projected to reach Rs 1,232.70 billion (US$ 18.39 billion) in FY23 from Rs 608.30 billion (US$ 9.44 billion) in FY18. The sector has also attracted foreign investment and mergers and acquisitions. Government initiatives, including digitisation of cable distribution, increased FDI limits in cable and DTH platforms, and industry recognition for films, have supported development.
The report also highlights the potential for entertainment clubs combining sports, hospitality, dining, fitness, recreation, and entertainment. The National Sports Club of India (NSCI), with facilities in Mumbai and Delhi, illustrates the development of integrated club infrastructure encompassing sports facilities, gyms, restaurants, entertainment venues, swimming and recreation facilities, and member-oriented services. The broader opportunity is supported by growing demand for organised leisure, hospitality, fitness, sports, and entertainment experiences.
Cost Estimation
| Particulars | Cost / Value |
|---|---|
| Land & Building (2.5 Acre) | Rs. 8.45 Cr |
| Plant & Machinery | Rs. 3 Cr |
| Working Capital for 2 Months | Rs. 4.22 Cr |
| Total Capital Investment | Rs. 16.77 Cr |
| Rate of Return | 37% |
| Break Even Point | 64% |
Content Index
- INTRODUCTION
- ACTIVITIES IN CLUB
- GYMNASIUM
- CRITERIA TO START A CLUB IN INDIA
- HOW TO DECIDE THE LOCATION FOR STARTING A NEW CLUB
- GOVERNING BODY FOR STARTING A NEW CLUB
- LAWS BEHIND SETTING UP A NEW CLUB
- ORGANIZATIONAL STRUCTURE FOR STARTING A NEW CLUB
- FINANCIAL ASPECTS FOR STARTING A NEW CLUB
- ORGANIZING MEETINGS- A CRUCIAL ASPECT FOR STARTING A NEW CLUB
- PROCEDURE FOR RECRUITING MEMBERS WHILE STARTING A CLUB
- TOURISM & HOSPITALITY INDUSTRY IN INDIA
- THE TOP PLAYERS IN HOSPITALITY SECTOR INCLUDE THE FOLLOWING
- SOME OF THE MAIN FEATURES OF THE INDIAN HOTEL INDUSTRY INCLUDE THE FOLLOWING
- THE INDUSTRY CAN BE CLASSIFIED INTO FOUR SEGMENTS
- FUTURE OF HOSPITALITY INDUSTRY IN INDIA
- INDIAN HOSPITALITY INDUSTRY- FUTURE TRENDS
- FOLLOWING ARE THE ACHIEVEMENTS OF THE GOVERNMENT DURING 2017-18
- OVERVIEW OF INDIAN MEDIA AND ENTERTAINMENT SECTOR
- THE SECTOR GREW TO INR1.5 TRILLION
- M&E SECTOR’S GROWTH IN 2017 WAS LED BY DIGITAL, FILM, GAMING AND EVENTS
- SUBSCRIPTION GROWTH OUTPACED AD GROWTH IN 2017
- HOWEVER, ADVERTISING GROWTH WILL ACCELERATE TILL 2020
- DIGITAL ADVERTISING LED THE OVERALL AD INDUSTRY GROWTH
- PRINT ADVERTISING – BETTER TIMES AHEAD
- GLOBAL AUDIENCE ADOPTION OF HIGH BUDGET INDIAN FILMS DRIVING FASTER GROWTH
- BIRTH OF THE DIGITAL SUBSCRIBER
- ONLINE GAMING INDUSTRY AT AN INFLECTION POINT
- INDIA INCREASED ITS ATTRACTIVENESS AS AN OUTSOURCING HUB
- THE M&E SECTOR GREW FASTER THAN GDP
- THE NEW CUSTOMER SEGMENTATION
- THE INDIAN ECONOMY REMAINS HEALTHY
- THE M&E SECTOR GROWS WITH THE ECONOMY
- MARKET POTENTIAL OF ENTERTAINMENT CLUB IN INDIA
- CRITERIA FOR RECOGNITION OF RESTAURANT
- BY THE DEPT. OF TOURISM
- FACTORS AFFECTING DEMAND FOR RESTAURANT
- 1. POPULATION CHARACTERISTICS
- 2. AREA ECONOMICS
- 3. SITE SELECTION
- A. SECONDARY BUSINESS OR SHOPPING LOCATIONS
- B. HIGHWAY
- C. THE MULTIPLE USE COMPLEX
- D. OTHER TYPES OF LOCATION
- 4. SITE EVALUATION
- A. RADING AREA
- B. THE IMMEDIATE NEIGHBORHOOD
- C. TRAFFIC FLOW
- E. NON MARKING FACTORS
- ICE CREAM
- REGULATORY CONDITION FOR APPROVAL OF HOTEL PROJECTS
- FEDERATION OF HOTEL & RESTAURANT ASSOCIATION OF INDIA
- SOME HEALTH CARE EXERCISES
- HEALTH CLUB AEROBIC EXERCISES
- WARMING - UP EXERCISES
- EXERCISE - 1
- EXERCISE - 2
- EXERCISE - 3
- SLIMMING
- SPECIFIC HEALTH CLUB EQUIPMENTS
- 1. JOGOMATIC
- 2. SETTEBELLO
- 3. ELETTRA
- 4. ROALER MASSAGER
- 5. TWISTER
- 6. BEAUTY PARLOUR EQUIPMENTS
- 7. MULTI GYM/GYMNASTIC ITEMS
- 8. SAUNA BATH
- SUPPLIERS OF EQUIPMENTS AND MACHINERY
- KITCHEN & CATERING EQUIPMENTS
- WATER TREATMENT/FILTRATION PLANTS FOR SWIMMING POOLS
- HEALTH CLUB AND GYM EQUIPMENTS
- SPA EQUIPMENTS
Appendix
- APPENDIX – A:
- 01. PLANT ECONOMICS
- 02. LAND & BUILDING
- 03. PLANT AND MACHINERY
- 04. OTHER FIXED ASSESTS
- 05. FIXED CAPITAL
- 06. RAW MATERIAL
- 07. SALARY AND WAGES
- 08. UTILITIES AND OVERHEADS
- 09. TOTAL WORKING CAPITAL
- 10. TOTAL CAPITAL INVESTMENT
- 11. COST OF PRODUCTION
- 12. TURN OVER/ANNUM
- 13. BREAK EVEN POINT
- 14. RESOURCES FOR FINANCE
- 15. INSTALMENT PAYABLE IN 5 YEARS
- 16. DEPRECIATION CHART FOR 5 YEARS
- 17. PROFIT ANALYSIS FOR 5 YEARS
- 18. PROJECTED BALANCE SHEET FOR (5 YEARS)
Frequently Asked Questions
An entertainment club is an integrated leisure facility that combines recreational, sports, fitness, hospitality, dining, and entertainment services for its members. Depending on its concept and scale, a club may include gyms, swimming pools, sports courts, restaurants, lounges, event spaces, wellness facilities, and entertainment venues. A successful club generally focuses on providing multiple services within one destination while maintaining appropriate membership management, safety standards, operational systems, and customer service.
Starting a club in India requires consideration of location, target membership, facilities, organisational structure, financing, applicable regulations, staffing, and operating requirements. Site selection is particularly important because accessibility, surrounding development, traffic patterns, catchment area, and neighbourhood characteristics can influence membership demand. The proposed activities should also determine the required land, building, equipment, utilities, recreational infrastructure, food and beverage facilities, and support services. A detailed feasibility study can help evaluate the concept, investment requirements, market opportunity, and operational structure before implementation.
Location selection is a critical factor because an entertainment club depends heavily on accessibility and the characteristics of its potential member base. Evaluation should consider the trading or catchment area, immediate neighbourhood, traffic flow, visibility, accessibility, surrounding commercial activity, parking, competing facilities, and future development. Locations may include secondary business or shopping areas, highways, multiple-use complexes, or other suitable sites. The final choice should balance market potential with land availability, infrastructure, regulatory considerations, operating costs, and the club's intended positioning.
A modern entertainment club can include a broad combination of sports, fitness, wellness, hospitality, dining, and recreation facilities. Common options include gymnasiums, tennis and badminton courts, swimming pools, basketball or football facilities, health clubs, spas, restaurants, lounges, banquet areas, entertainment spaces, libraries, and children's facilities. The report also highlights equipment and infrastructure for gyms, spas, sauna baths, swimming pools, kitchens, and catering. The final facility mix should be selected according to the target market, available space, investment capacity, operating model, and membership proposition.
Fitness and health facilities can strengthen a club's value proposition by providing members with convenient access to exercise, wellness, and recreational services. A professionally managed gym or health club may incorporate cardiovascular and strength-training equipment, aerobic exercise areas, warm-up spaces, sauna facilities, and other wellness services. The report also discusses specific health club equipment and exercise programmes. Proper facility planning should consider user safety, ventilation, hygiene, equipment maintenance, trained personnel, space utilisation, and appropriate operating procedures to provide a reliable and attractive member experience.
Hospitality services can complement sports and entertainment activities by creating additional opportunities for dining, socialising, meetings, events, and member engagement. Club hospitality may include restaurants, cafés, lounges, banquet facilities, private dining areas, catering services, and other food and beverage operations. Effective planning requires attention to kitchen infrastructure, service areas, food safety, staffing, procurement, seating capacity, and regulatory requirements. Integrating hospitality with recreation and entertainment can help create a more comprehensive club experience and support a wider range of member activities.
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