Detailed Project Report (DPR) on entertainment club

ENTERTAINMENT CLUB [3622]
    
The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues. The industry has been largely driven by increasing digitisation and higher internet usage over the last decade. Indian media and entertainment (M&E) industry grew at a CAGR of 10.90 per cent from FY17-18; and is expected to grow at a CAGR of 13.10 per cent to touch Rs 2,660.20 billion (US$ 39.68 billion) by FY23 from Rs 1,436.00 billion (US$ 22.28 billion) in FY18.The industry provides employment to 3.5-4 million people, including both direct and indirect employment in CY 2017. Newspaper readership in India has increased by 40 per cent to 407 million in 2017 from 295 million in 2014. India’s advertising revenue is projected to reach Rs 1,232.70 billion (US$ 18.39 billion) in FY23 from Rs 608.30 billion (US$ 9.44 billion) in FY18. The Foreign Direct Investment (FDI) inflows in the Information and Broadcasting (I&B) sector (including Print Media) in the period April 2000 – June 2018 stood at US$ 7.17 billion, as per data released by Department of Industrial Policy and Promotion (DIPP). As of September 2018, Twitter announced video content collaboration with 12 Indian partners for video highlights and live streaming of sports, entertainment and news. As of August 2018, PVR Ltd acquired SPI Cinema for worth US$ 94.42 million. In H12018, 5 private equity investments deals were recorded of worth US$ 115 million. The Indian digital advertising industry is expected to grow at a Compound Annual Growth Rate (CAGR) of 32 per cent to reach Rs 18,986 crore (US$ 2.93 billion) by 2020, backed by affordable data and rising smartphone penetration. India is one of the top five markets for the media, content and technology agency Wavemaker where it services clients like Hero MotoCorp, Paytm, IPL and Myntra among others. After bagging media rights of Indian Premier League (IPL), Star India has also won broadcast and digital rights for New Zealand Cricket upto April 2020. Total number of Mergers and Acquisition deals increased to 63 in FY17 from 58 in FY16. The Government of India has supported Media and Entertainment industry’s growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing FDI limit from 74 per cent to 100 per cent in cable and DTH satellite platforms, and granting industry status to the film industry for easy access to institutional finance. The Indian Media and Entertainment industry is on an impressive growth path. The industry is expected to grow at a much faster rate than the global average rate. Growth is expected in retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters. The rural region is also a potentially profitable target. The National Sports Club of India (NSCI) is located in Mumbai and Delhi a membership base upwards of 15,000 members’ constituting of the who’s who of each city and more. Established in the early 50’s, the club has in the last few years transformed itself into a modernized world class institution, becoming not only a matter of pride for its members’ but the city as a whole. The last few years has seen both clubs being reinvented, with the Mumbai NSCI Club setting up a 20,000 sq. ft. Gym that can be compared with the best in the world. Upgrading all sports facilities’, the NSCI club today boasts of Tennis Courts (on par with the US Open Courts), Badminton, Table Tennis, Carom and Snooker facilities’, which proudly host World Championships besides various domestic tournaments. Upcoming plans in the pipeline for which permissions have been applied and the final nod awaited include an Olympic size 10-lane swimming pool and a walking and jogging track. With micro attention on providing the best coaching to upcoming talent from within the club ‘FOCUS’, a coaching program to nurture and train such talent has been initiated. Today the NSCI Club also is proud to offer its members the SVP Stadium, which has been Globally recognized as a premium sporting and entertainment Arena and has played host for a series of such events including the recently concluded Premier Badminton League, Disney’s ‘Beauty and the Beast’, the Pro Kabaddi League and will play host in the coming month to one our very own Prime Ministers initiatives’, the Make In India Conclave 2016. The NSCI Club Mumbai also boasts of Center stage, the first of its kind Cinematic Auditorium experience in any club across the country which hosts the latest films on its day of release, a large choice of restaurants with multiple cuisines to choose from, a well-stocked and updated Library, A Sports whop with discounts on all sports equipment, A consumer store stocked with almost anything you could want for your home and kitchen, A Siesta room for senior citizens and internal Wi-Fi which is free for all members. The NSCI Club located in Delhi has also undergone a vast upgradation in last few years. The renovated club have facilities like state of the art banquets with open lawns, ultra-modern chambers, high class modern bar with piano, kids pool area, Marwah Lounge, designers change room for tennis players, two international standard floodlit synthetic tennis courts, floodlit synthetic basketball and badminton court, additional air conditioned place for dining /snacks, chocolate corner for coffee lovers, health Club, new party lawns area, seven a side football/ cricket turf, salon, new private dining area, new conference room, Frequent entertainment programs. The NSCI Delhi club has further plan of development in the coming year. An amphitheater, renovation of billiards and snooker room, new bowling alley, setting up a library are few of the project in pipeline. NSCI has today become one of the most modern and amenity heavy club in the country and has set an International benchmark in as far as Luxury Standards for Clubs are concerned. The Blueprint for the future as envisioned by the present management has a lot more to come and that too very soon. The vision of making NSCI the country’s leading club in Integrated Sports, Entertainments and Members comfort has already begun and will continue.

COST ESTIMATION

Land & Building (2.5 Acre)     Rs. 8.45 Cr
Plant & Machinery                    Rs. 3 Cr
Working Capital for 2 Months   Rs. 4.22 Cr
Total Capital Investment          Rs. 16.77 Cr
Rate of Return                         37%
Break Even Point                     64%


INTRODUCTION    
ACTIVITIES IN CLUB    
GYMNASIUM    
CRITERIA TO START A CLUB IN INDIA    
HOW TO DECIDE THE LOCATION FOR STARTING A NEW CLUB    
GOVERNING BODY FOR STARTING A NEW CLUB    
LAWS BEHIND SETTING UP A NEW CLUB    
ORGANIZATIONAL STRUCTURE FOR STARTING A NEW CLUB    
FINANCIAL ASPECTS FOR STARTING A NEW CLUB    
ORGANIZING MEETINGS- A CRUCIAL ASPECT FOR STARTING A NEW CLUB    
PROCEDURE FOR RECRUITING MEMBERS WHILE STARTING A CLUB    
TOURISM & HOSPITALITY INDUSTRY IN INDIA    
THE TOP PLAYERS IN HOSPITALITY SECTOR INCLUDE THE FOLLOWING    
SOME OF THE MAIN FEATURES OF THE INDIAN HOTEL INDUSTRY INCLUDE THE FOLLOWING    
THE INDUSTRY CAN BE CLASSIFIED INTO FOUR SEGMENTS    
FUTURE OF HOSPITALITY INDUSTRY IN INDIA    
INDIAN HOSPITALITY INDUSTRY- FUTURE TRENDS    
FOLLOWING ARE THE ACHIEVEMENTS OF THE GOVERNMENT DURING 2017-18    
OVERVIEW OF INDIAN MEDIA AND ENTERTAINMENT SECTOR    
THE SECTOR GREW TO INR1.5 TRILLION    
M&E SECTOR’S GROWTH IN 2017 WAS LED BY DIGITAL, FILM, GAMING AND EVENTS    
SUBSCRIPTION GROWTH OUTPACED AD GROWTH IN 2017    
HOWEVER, ADVERTISING GROWTH WILL ACCELERATE TILL 2020    
DIGITAL ADVERTISING LED THE OVERALL AD INDUSTRY GROWTH    
PRINT ADVERTISING – BETTER TIMES AHEAD    
GLOBAL AUDIENCE ADOPTION OF HIGH BUDGET INDIAN FILMS DRIVING FASTER GROWTH    
BIRTH OF THE DIGITAL SUBSCRIBER    
ONLINE GAMING INDUSTRY AT AN INFLECTION POINT    
INDIA INCREASED ITS ATTRACTIVENESS AS AN OUTSOURCING HUB    
THE M&E SECTOR GREW FASTER THAN GDP    
THE NEW CUSTOMER SEGMENTATION    
THE INDIAN ECONOMY REMAINS HEALTHY    
THE M&E SECTOR GROWS WITH THE ECONOMY    
MARKET POTENTIAL OF ENTERTAINMENT CLUB IN INDIA    
CRITERIA FOR RECOGNITION OF RESTAURANT    
BY THE DEPT. OF TOURISM    
FACTORS AFFECTING DEMAND FOR RESTAURANT    
1. POPULATION CHARACTERISTICS    
2. AREA ECONOMICS    
3. SITE SELECTION    
A. SECONDARY BUSINESS OR SHOPPING LOCATIONS    
B. HIGHWAY    
C. THE MULTIPLE USE COMPLEX    
D. OTHER TYPES OF LOCATION    
4. SITE EVALUATION    
A. RADING AREA    
B. THE IMMEDIATE NEIGHBORHOOD    
C. TRAFFIC FLOW    
E. NON MARKING FACTORS    
ICE CREAM    
REGULATORY CONDITION FOR APPROVAL OF HOTEL PROJECTS    
FEDERATION OF HOTEL & RESTAURANT ASSOCIATION OF INDIA    
SOME HEALTH CARE EXERCISES    
HEALTH CLUB AEROBIC EXERCISES    
WARMING - UP EXERCISES    
EXERCISE - 1    
EXERCISE - 2    
EXERCISE - 3    
SLIMMING    
SPECIFIC HEALTH CLUB EQUIPMENTS    
1. JOGOMATIC    
2. SETTEBELLO    
3. ELETTRA    
4. ROALER MASSAGER    
5. TWISTER    
6. BEAUTY PARLOUR EQUIPMENTS    
7. MULTI GYM/GYMNASTIC ITEMS    
8. SAUNA BATH    
SUPPLIERS OF EQUIPMENTS AND MACHINERY    
KITCHEN & CATERING EQUIPMENTS    
WATER TREATMENT/FILTRATION PLANTS FOR SWIMMING POOLS    
HEALTH CLUB AND GYM EQUIPMENTS    
SPA EQUIPMENTS    


APPENDIX – A:

01.    PLANT ECONOMICS    
02.    LAND & BUILDING     
03.    PLANT AND MACHINERY    
04.    OTHER FIXED ASSESTS    
05.    FIXED CAPITAL    
06.    RAW MATERIAL    
07.    SALARY AND WAGES    
08.    UTILITIES AND OVERHEADS
09.    TOTAL WORKING CAPITAL    
10.    TOTAL CAPITAL INVESTMENT    
11.    COST OF PRODUCTION    
12.    TURN OVER/ANNUM    
13.    BREAK EVEN POINT     
14.    RESOURCES FOR FINANCE    
15.    INSTALMENT PAYABLE IN 5 YEARS    
16.    DEPRECIATION CHART FOR 5 YEARS    
17.    PROFIT ANALYSIS FOR 5 YEARS    
18.    PROJECTED BALANCE SHEET FOR (5 YEARS)