The fruit juice industry is an important segment of the beverage sector, offering products manufactured from fresh fruits and fruit concentrates. Fruit juices are broadly classified into two categories: direct or Not From Concentrate (NFC) juice and reconstituted juice produced from fruit juice concentrate. Both contain 100% fruit content when prepared according to the applicable product specifications.
Fruit juice concentrate is produced by removing water from freshly extracted juice under vacuum conditions, reducing its volume to approximately one-sixth. It can subsequently be reconstituted using clean drinking water to obtain juice with 100% fruit content. Concentration offers industrial manufacturers advantages in storage, transportation, production scheduling and the management of seasonal variations in fruit availability.
The Indian packaged juice market has experienced significant growth, supported by convenience, easy availability and increasing consumer preference for healthier beverages. As of March 2013, the Indian packaged juices market was valued at Rs 1,100 crore (approximately USD 200 million), with a projected CAGR of approximately 15% over the following three years. During the preceding decade, the fruit-based beverages category recorded a CAGR of over 30%.
The packaged fruit beverage market comprises fruit drinks, fruit juices and nectar drinks. Fruit drinks containing up to 30% fruit content accounted for approximately 60% of the market, while 100% fruit juices represented around 30% and nectar drinks approximately 10%. Increasing health consciousness and the perception of fruit juice as a healthier breakfast and snack option have supported demand. Major industry participants include Dabur, Parle, Godrej and other established beverage brands.
| Plant Capacity | 9600.00 Ltr./day |
|---|---|
| Land & Building | Rs. 1.19 Cr (25000 Sq.ft) |
| Plant & Machinery | Rs. 1.95 Cr |
| Working Capital for 2 Months | Rs. 3.86 Cr |
| Total Capital Investment | Rs. 7.30 Cr |
| Rate of Return | 40% |
| Break Even Point | 43% |
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