Utensil cleaning in India has evolved from the traditional use of ash, which was valued as a readily available and effective degreaser, toward modern powder, bar, liquid, and paste cleaning products. Increasing disposable incomes and the growth of double-income households have contributed to the attractiveness of the Indian FMCG sector and supported demand for convenient household cleaning products.
The utensil cleaning market includes bar cleaners, powder cleaners, liquid cleaners, and paste cleaners, with different levels of market penetration. Bar utensil cleaners have historically enjoyed the highest penetration and have been a major contributor to the development of the category. The report states that bar utensil cleaners have grown at a substantial rate, with a CAGR of around 15% in the last couple of years.
Liquid and powder cleaners have comparatively lower penetration and are considered premium-category products that have started gaining consumer attention, particularly in tier 1 and some tier 2 cities through modern retail channels. Increasing urbanization, rising purchasing potential, and the growing middle-class population provide opportunities for manufacturers to convert consumers to branded products. At the same time, multinational companies face competition from local vendors and counterfeit products.
| Particulars | Value |
|---|---|
| Plant Capacity | 1000 Kg./Day |
| Land & Building (500 sq.mt.) | Rs. 77 Lac |
| Plant & Machinery | Rs. 27 Lac |
| Working Capital for 1 Month | Rs. 24 Lac |
| Total Capital Investment | Rs. 1.37 Cr |
| Rate of Return | 33% |
| Break Even Point | 63% |
Pitambari shining powder is used to clean and restore the shine of metal surfaces, particularly copper and brass utensils.
The report describes it as a cleaning product formulated to remove oiliness and stains while providing shine and gloss. It is also described as suitable for tarnish removal without scratching when used appropriately. The product is intended to make cleaning easier and reduce the need for extensive scrubbing.
Pitambari powder can be used for cleaning steel, copper, and brass utensils.
The report specifically identifies these metals as suitable surfaces for the product. Copper and brass require regular care because they can oxidize and develop tarnish over time. A suitable metal-cleaning powder can help remove surface deposits and restore the appearance of these utensils while minimizing the need for abrasive scrubbing.
Copper requires regular cleaning because its surface can oxidize and develop tarnish over time.
Exposure to air, moisture, and other environmental conditions can cause changes in the appearance of copper. The report therefore recommends periodic care of copper utensils and wiping off excess water after use. Proper cleaning helps maintain the surface appearance and shine of copper articles.
The main features include cleaning, tarnish removal, protection, easy application, and restoration of shine.
According to the report, the product is designed to remove oiliness and stains, provide a faster cleaning effect, and support easy rinsing. It is described as gentle on hands and suitable for tarnish removal without scratching. The report also mentions a kewda-Chandan fragrance for a more pleasant application experience.
Important factors include raw-material supply, markets, utilities, transportation, labor, waste disposal, regulations, taxes, and site characteristics.
A manufacturing project also needs appropriate plant layout and location planning. The report identifies power and fuel supply, water supply, climate, community factors, flood and fire control, and regulatory considerations among the factors that can influence plant location and project planning. These considerations help support efficient production, logistics, compliance, and long-term plant operations.
The project report specifies a plant capacity of 1000 Kg./Day.
This capacity is the production figure stated in the project's cost estimation section. Actual production planning can depend on equipment selection, operating schedules, raw-material availability, quality requirements, labor, utilities, and market demand. The stated capacity should therefore be considered the project report's specified plant capacity rather than an independently calculated production figure.
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