Powder which employed for the cleaning of household utensils (bartan) is called utensils cleaning powder. It is available in the marketplace by various names such as Pitambari and many more. Among various brands, cleaning powder Pitambari has seized a good Maharashtrian market with its wing spreading to other states as well. It is most popularized for more than last few decades and selling like hot cake in western India. Globally, utensils cleaning powder is an industry of gigantic proportions today. It is used in cleaning and scrubbing of all types of utensils, floors, tiles, washbasins and various sanitary items also. It is propagating at a swift rate during last few decades in developed countries of the world. It has been estimated that Indian total demand for good quality cleaning powder is around 3,80,000 MT per year. There is a appropriate scope for new entrants in this industry.
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