Potato-based snack and processed food products have developed into a diverse global food category encompassing potato chips, crisps, frozen French fries, potato flakes, dehydrated products, and other specialty snacks. The terminology for chips and crisps has evolved across countries, with American-style potato chips becoming widely known as crisps in Great Britain while the term chips is commonly associated with fried potato products in several other markets. The introduction of products such as Chipos in 1967 and Pringles in 1969 demonstrated continued innovation in potato-based snack processing, packaging, texture, and convenience.
Potatoes are widely consumed as fresh food and as processed products. Surplus and cull potatoes can also be utilized for livestock feed and as raw materials for starch, ethyl alcohol, and other industrial products. Processed potato products offer convenience, storage stability, and ease of transportation, supporting their use in food-service, retail, and institutional markets. Growing consumption of potato chips, dehydrated mashed potatoes, frozen French fries, potato flakes, and other processed products has encouraged development of specialized processing technologies, including individual quick freezing (IQF), drying, frying, and modern packaging systems.
| Particulars | Value |
|---|---|
| Plant Capacity | 6 MT/Day |
| Land & Building (3000 sq.mt) | Rs. 3.86 Cr |
| Plant & Machinery | Rs. 5.90 Cr |
| Working Capital for 1 Month | Rs. 1.27 Cr |
| Total Capital Investment | Rs. 11.30 Cr |
| Rate of Return | 67% |
| Break Even Point | 19% |
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