Industry Overview
Feminine hygiene products, commonly known as sanitary napkins or lady napkins, are absorbent hygiene products designed to absorb and retain menstrual fluid while preventing leakage and providing comfort. A typical sanitary napkin consists of an absorbent core positioned between two layers of nonwoven fabric, allowing users to remain dry throughout use. These products are manufactured in different sizes and configurations to meet varying consumer preferences and levels of absorbency.
The market primarily includes three major product categories: thick sanitary napkins, ultra-thin sanitary napkins, and panty liners. Product dimensions and material composition may vary across different markets depending on consumer requirements and regional preferences.
Menstruation generally begins between the ages of 11 and 17, most commonly around 12 to 13 years. On average, women experience a menstrual cycle approximately every 28 days, resulting in 12 to 13 menstrual periods annually. A typical menstrual period lasts between 3 and 7 days, with an average fluid loss of 65 to 80 ml. Menstrual patterns can be influenced by factors such as childbirth and contraceptive use, and menstruation typically continues until menopause, usually between the ages of 45 and 55.
The feminine hygiene products industry has evolved over more than 100 years into a significant global market, driven by increasing awareness of menstrual hygiene, product innovation, improved accessibility, and expanding consumer demand for comfortable and reliable hygiene solutions.
Cost Estimation
| Particulars | Value |
|---|---|
| Plant Capacity | 5,76,000 Pieces/Day |
| Land & Building (6000 sq.mt.) | Rs. 7.67 Cr |
| Plant & Machinery | Rs. 7.50 Cr |
| Working Capital for 1 Month | Rs. 4.39 Cr |
| Total Capital Investment | Rs. 20.12 Cr |
| Rate of Return | 41% |
| Break Even Point | 42% |
Content Index
- INTRODUCTION
- PROPERTIES OF SANITARY NAPKIN
- TYPES OF SANITARY NAPKIN
- THERE ARE 3 MAJOR TYPES OF SANITARY PADS,
- STRUCTURE AND COMPONENTS OF SANITARY NAPKIN
- FIGURE 3: SCHEMATIC DIAGRAM OF THE SANITARY NAPKIN STRUCTURE
- COVERSTOCK:
- ACQUISITION AND DISTRIBUTION LAYER:
- USES AND APPLICATIONS
- SANITARY NAPKINS
- POTENTIAL PROBLEMS OF SANITARY NAPKINS
- HYGIENE RISK
- DISPOSABILITY:
- AFFORDABILITY
- PERFORMANCE CHARACTERISTICS OF SANITARY NAPKINS
- I. FLUID ACQUISITION LAYER:
- II. DISTRIBUTION COMPONENT:
- III. ABSORBENT STRUCTURE:
- IV. LIQUID IMPERVIOUS MEMBRANE:
- PERFORMANCE CHARACTERISTIC OF SANITARY NAPKIN:
- BARRIER LAYER
- RAW MATERIALS
- I. FLUID TRANSFER LAYER:
- II. ACQUISITION AND DISTRIBUTING LAYER:
- III. ABSORBENT LAYER:
- IV. BARRIER SHEET:
- LACK OF AWARENESS IN INDIA FOR SANITARY NAPKIN
- INVESTMENT IN SANITARY NAPKIN
- EMERGING MARKET OF SANITARY NAPKIN
- THE FOLLOWING THREE DRIVERS ARE CONTRIBUTING TO THE GROWTH OF THE GLOBAL ORGANIC SANITARY NAPKINS MARKET:
- NEGATIVE EFFECT OF SANITARY NAPKINS
- EMERGENCE OF E-COMMERCE
- RISE IN AWARENESS
- MARKET OVERVIEW OF SANITARY NAPKIN
- THE SANITARY NAPKIN MARKET IS SEGMENTED ON THE BASIS OF PRODUCT TYPE INTO:
- MARKET DYNAMICS IN SANITARY PRODUCTION
- POTENTIAL OF SANITARY NAPKIN IN INDIA
- LEAPING INTO GST
- MANUFACTURER/EXPORTERS AND SUPPLIER OF SANITARY NAPKINS
- B.I.S SPECIFICATION
- PREPARATORY PROCESSES FOR SANITARY NAPKINS
- OPENING
- SECOND STAGE:-
- THIRD STAND KIERING BLEACHING & WASHING:-
- BLEACHING:-
- STERILISATION:-
- DRY HEAT:-
- AUTO CALVING:-
- EXPOSURE TO ETHYLENE OXIDE:-
- HYDRO - EXTRACTING:-
- DRYING:-
- ALTERNATE MANUFACTURING PROCESS OF DIAPERS
- FORMATION OF THE ABSORBENT PAD
- PREPARATION OF THE NONWOVEN
- ASSEMBLY OF THE COMPONENTS
- BYPRODUCTS/WASTE
- QUALITY CONTROL
- RAW MATERIALS' DESCRIPTION & SPECIFICATIONS
- ROLL PULP:-
- NON-WOVEN FABRIC:-
- POLYETHLENE FILM:-
- TISSUE:
- HOT MELT AND POLYEXTRUDED ADHESIVE:
- PRESSURE SENSITIVE ADHESIVE
- SILICONE RELEASE PAPER:
- SPECIFICATIONS OF THE RAW MATERIALS
- WOOD PULP
- NON-WOVEN FABRIC:
- SILICONE RELEASE PAPER
- HOT MELT
- MANUFACTURING PROCESS OF DIAPER (ADULT AND BABY)
- THERE ARE THREE BASIC PROCESSES IN THE MANUFACTURING OF DIAPER
- PRODUCTION METHOD OF SANITARY NAPKIN
- (A) PREPARATION OF COTTON LINT SLIVER:
- (1) COTTON OPENING:
- (2) SCUTCHING OR LAPPING:
- (3) CARDING:
- (4) DRAW FRAME:
- (5) TISSUE PAPER WRAPPING:
- B) MANUFACTURE OF SANITARY NAPKINS:
- 1) CONE WINDING:
- 2) KNITTING & INSERTION OF TISSUE PAPER WRAPPED SLIVER:
- 3) CUTTING & LOOPING OF BOTH ENDS OF SANITARY NAPKINS:
- 4) PACKING:
- PROCESS DESCRIPTION FOR SANITARY NAPKIN WITH AUTOMATION
- PROCESS FLOW SHEET
- RAW MATERIAL CALCULATION
- RAW MATERIAL FOR APPROXIMATE 8 GM REGULAR SANITARY NAPKIN
- PERFORMANCE TEST OF SANITARY NAPKIN
- TESTS TO EVALUATE PERFORMANCE:
- ABSORBENCY TEST:
- FLUID RETENTION CAPACITY:
- LIQUID STRIKE THROUGH TEST:
- WICKING EXPERIMENTS:
- CONSULTANT FOR SETTING UP THE SANITARY NAPKINS
- ADDRESSES OF PLANT AND MACHINERY SUPPLIERS
- SUPPLIERS OF PLANT AND MACHINERY (IMPORTED)
- SUPPLIERS OF RAW MATERIALS
- SUPPLIERS OF ADHESIVE (CHEMISTICK)
- SUPPLIERS OF LINT TISSUE PAPER
- SUPPLIERS OF POLYTHENE FILM
- SUPPLIERS OF TISSUE PAPER
- SUPPLIERS OF RELEASE PAPER
- MANUFACTURERS OF NON WOVEN FABRIC
Appendix
- 01. PLANT ECONOMICS
- 02. LAND & BUILDING
- 03. PLANT AND MACHINERY
- 04. OTHER FIXED ASSESTS
- 05. FIXED CAPITAL
- 06. RAW MATERIAL
- 07. SALARY AND WAGES
- 08. UTILITIES AND OVERHEADS
- 09. TOTAL WORKING CAPITAL
- 10. TOTAL CAPITAL INVESTMENT
- 11. COST OF PRODUCTION
- 12. TURN OVER/ANNUM
- 13. BREAK EVEN POINT
- 14. RESOURCES FOR FINANCE
- 15. INSTALMENT PAYABLE IN 5 YEARS
- 16. DEPRECIATION CHART FOR 5 YEARS
- 17. PROFIT ANALYSIS FOR 5 YEARS
- 18. PROJECTED BALANCE SHEET FOR (5 YEARS)
Frequently Asked Questions
A sanitary napkin is an absorbent hygiene product designed to collect menstrual fluid while minimizing leakage. It typically consists of an absorbent core placed between layers of nonwoven fabric, along with a barrier layer that helps prevent fluid from passing through. Modern sanitary napkins are engineered to provide comfort, maintain dryness, and support hygiene during menstruation.
The three major types are thick sanitary napkins, ultra-thin sanitary napkins, and panty liners. Each type is designed for different absorbency requirements and comfort preferences. Product dimensions, materials, and construction may vary across manufacturers and markets to meet specific consumer needs and usage conditions.
Sanitary napkins are commonly manufactured using wood pulp, nonwoven fabric, tissue paper, polyethylene film, adhesives, silicone release paper, and related absorbent materials. Each component performs a specific function such as fluid acquisition, distribution, absorption, leakage prevention, or attachment, ensuring the finished product delivers the required performance and user comfort.
Quality is evaluated through standardized performance tests. Common evaluations include absorbency testing, fluid retention capacity, liquid strike-through testing, and wicking experiments. These tests help verify that the product effectively absorbs and retains menstrual fluid while maintaining comfort, minimizing leakage, and meeting expected performance standards.
Sanitary napkin production generally includes raw material preparation, absorbent pad formation, nonwoven fabric preparation, component assembly, cutting, finishing, sterilization where applicable, quality inspection, and packaging. Automated production lines are widely used to improve consistency, production efficiency, and product quality while maintaining hygiene during manufacturing.
The industry continues to grow due to increasing awareness of menstrual hygiene and expanding access to feminine hygiene products. Product innovation, broader retail availability, e-commerce adoption, and rising consumer demand for comfortable and effective hygiene solutions have contributed to the long-term development of the sanitary napkin market.
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