SUGARCANE JUICE OUTLET
[CODE NO.3768]
Sugarcane is the most important member of the plant kingdom with a metabolism leading to the accumulation of sucrose. It is transported as glucose and fructose within the growing plant. The crop provides the cheapest of energy-giving food.
The sugarcane belongs to the grass family. It is a perennial plant which grows from 2.5 to 4.25 meters. With sufficient care, it grows upto 7.5 meters. The diameter of steins varies from 2.5 to 8 cm. It has several joints after every few centimeters.
The names sugar and sugarcane have been derived from the Sanskrit word, Sharkara. Sugarcane is indigenous to India. It was cultivated here from the Vedic period and it is mentioned in some places in the ancient scriptures. Alexander the Great and his soldiers carried sugarcane from India to the west by about 325 BC. Sugarcane is now grown all over the world. India stands first in sugarcane cultivation, followed by Brazil, Cuba, China, Mexico, Pakistan, the U.S.A., South Africa and Columbia.
The juice is extracted from the cane by pressing it through iron rollers. It is nutritious and refreshing. It contains about 15 per cent natural sugar and is rich in organic salts and vitamins.
Originally, sugarcane was grown solely for chewing in the pacific and South Eastern Asia, a custom which has now spread throughout most of the tropics. The juice can also be used for Drinking or sweetening. In hot summer days, it forms a soothing drink. A little lime juice may be mixed in the juice to improve its flavor.
Food Value Minerals and Vitamins
Moisture 90.2% Calcium 10 mg
Protein 0.1% Phosphorus 10 mg
Fat 0.2% Iron 1.1 mg
Minerals 0.4%
Carbohydrates 9.1%
100%
Calorific Value – 39
Review of Competition
Competition in the area of soft drink industry can be differentiated through test and flavors. The main categories of tests and flavors in the existing soft drink market and the existing competitors.
Competitor Cola Orange Ripe Mango Lemon Soda Others
Coca-Cola √ √ √
Pepsi √ √ √ √ √
Pran √ √ √ √
R C Cola √ √ √ √
Virgin √ √ √ √ √
Aarong √ √
COST ESTIMATION
Plant Capacity 1200 Glass/Day
Land & Building (400 sq.mt.) Rented
Plant & Machinery Rs. 9.00 Lacs
Working Capital for 3 Months Rs. 30.00 Lacs
Total Capital Investment Rs. 50.00 Cr
Rate of Return 38%
Break Even Point 71%
INTRODUCTION
REVIEW OF COMPETITION
TABLE: MARKET COMPETITION
SWOT ANALYSIS OF THE PRODUCT IS DESCRIBED BELOW:-
TARGET MARKETS
POSITIONING
STRATEGIES
THE MAJOR MARKETING STRATEGIES ARE-
HERE ARE SOME TIPS WHEN TRYING OUT SUGARCANE JUICE IN INDIA
CONCEPT OF SUGARCANE JUICE OUTLET
FEATURE OF SUGARCANE CRUSHER:
SUGARCANE AND ITS POTENTIAL HEALTH ASPECTS
SUGARCANE CROP AND ITS VARIOUS PRODUCTS
HEALTH BENEFITS OF SUGARCANE JUICE
THE HEALTH BENEFITS OF SUGARCANE INCLUDE:
SUGARCANE OF VARIOUS VARIETIES
THE SUGAR CANES OF VARIOUS VARIETIES ARE GROWN IN THE
FOLLOWING STATES OF INDIA VIZ:
TABLE 1-SUGARCANE VARIETIES IN CULTIVATION OR RECOMMENDED
FOR CULTIVATION
PROPERTIES OF SUGARCANE JUICE
THE REQUIREMENT OF FRESH CRUSHER JUICE
TABLE-JUICE CONSTITUENTS OF SOME VARIETIES OF SUGARCANE
ANALYSIS OF JUICE OF MATURE (GOOD) SUGARCANES
COMPOSITION OF SUGAR CANE JUICE
SOLUBLE SOLIDS OF SUGAR CANE JUICE IS CLASSIFIED AS FOLLOW
USES & APPLICATION
B.I.S. SPECIFICATION
MARKET POSITION AND SCOPE OF SUGARCANE JUICE
CFTRI TO FILE PATENT FOR BOTTLED SUGARCANE JUICE
SUGARCANE JUICE GETS INTO PET BOTTLES
FROM LIQUOR AND BOTTLED MANGO DRINK, TO FRESH SUGARCANE JUICE
SUGARCANE JUICE AND JAGGERY AS HEALTH DRINK AND SWEETENER
HARVESTING CANE FOR JAGGERY PREPARATION
CRUSHING OF CANE AND JUICE
CLARIFICATION AND BOILING OF JUICE
CONCENTRATION AND CRYSTALLISATION OF SYRUP
PRESENT MANUFACTURER/SUPPLIERS OF SUGARCANE JUICES
MARKET OVERVIEW OF SUGARCANE JUICE
PAKISTAN
VIETNAM
AFRICA
MADAGASCAR
SUPPLIERS OF RAW MATERIALS
SUPPLIERS OF PLANT AND MACHINERY
APPENDIX – A:
01. PLANT ECONOMICS
02. LAND & BUILDING
03. PLANT AND MACHINERY
04. OTHER FIXED ASSESTS
05. FIXED CAPITAL
06. RAW MATERIAL
07. SALARY AND WAGES
08. UTILITIES AND OVERHEADS
09. TOTAL WORKING CAPITAL
10. TOTAL CAPITAL INVESTMENT
11. COST OF PRODUCTION
12. TURN OVER/ANNUM
13. BREAK EVEN POINT
14. RESOURCES FOR FINANCE
15. INSTALMENT PAYABLE IN 5 YEARS
16. DEPRECIATION CHART FOR 5 YEARS
17. PROFIT ANALYSIS FOR 5 YEARS
18. PROJECTED BALANCE SHEET FOR (5 YEARS)
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