Indian cosmetic Industry

The Indian cosmetic Industry has witnessed rapid growth in the last couple of years, growing at a CAGR of around 7.5% between 2006 and 2008. With improving purchasing power and increasing fashion consciousness, the industry is expected to maintain the growth momentum (with marginal slowdown due to economic slowdown) during our forecast period (2009-2012). It is projected to grow at a CAGR of around 7% during the forecast period, says "Indian Cosmetic Sector Analysis (2009-2012)", a recent research report by RNCOS,
Both electronic as well as print media are playing an important role in spreading awareness about cosmetic products and developing fashion consciousness among the Indian consumers. With the introduction of satellite television and a number of television channels as well as the Internet, the Indian consumers are constantly being updated about new cosmetic products, translating into the desire to purchase them. Additionally, the flourishing Indian fashion/film industry is fueling growth in the industry by making Indians to realize the importance of having good looks and appearances.  

Despite the massive surge in the popularity of cosmetic products, our report finds that the average consumer spending on cosmetic products in India is much lesser than any other part of the world. This implies that the Indian cosmetic industry has an even greater potential for growth in future than present.  

At present, most of cosmetics manufacturers in India cater to the domestic market but they are gradually establishing their footholds in overseas markets. In recent years, the Indian cosmetic manufactures have received orders from overseas markets; for example - Indian herbal cosmetic products have a tremendous demand in the international market. However, manufactures should not forget that the Indian domestic market is price sensitive and they need to work out innovative strategies to establish a foothold here, the report added.

Our report also provides an in-depth analysis of present and future prospects of the Indian cosmetics industry. It thoroughly evaluates the industry, with focus on current and future market position of important segments and respective key players. The report helps the clients to examine the factors critical for the success of the industry and enables them to understand the existing and future opportunities and challenges lying in the industry.

The report also provides forecast (2009-2012) on
- Skin Care
- Hair Care
- Color Cosmetics
- Fragrances
- Oral care
- Toothpaste
- Tooth Brush
- Tooth Powder

The forecast given in this report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to move. This forecast is based on correlations between past market growth, growth of base drivers and possible impact of recession on the economy.

Key Players Discussed in the Report
This section provides business overview of key players including Hindustan Unilever Limited, L'Oreal S.A, Marico Limited, Colgate Palmolive India Limited and Dabur India Limited